A Wildo State of Mind
made to last. made in Sweden
Being on the move makes different demands than everyday life at home. You need to think ahead as all you depend on is your knowledge and what you can carry with you.
By understanding the outdoor person’s need for compromise, as each thing you bring is weighed against its use, we always strive to develop products where design follows function. When every nook and gram is carefully balanced, all layers of unnecessary luxury are stripped away, and the challenge of keeping it simple and effective is put to a test.
Early in our product development we start to look at the choice of material as our product is often tested in harsh environments. The products needs to comply with statutory regulations, be impact resistant, light weighted, easy to keep clean and durable to use over and over again. Well-known and food safe material such as PP, TPE and HD-PE are the base in our production. We test them by usage and by lab tests, as we want quality you can rely on.
With established suppliers we can get a constancy in our material with an understanding of the challenges posed and still the curiosity and knowledge of what is next to come.
A little bit greener
Since 2016 we have worked to find alternatives to the fossil raw material without letting the end result of a good product be compromised. There have been some basic requirements that our products must meet in order for us to see it as possible. Durable and User-friendly – because only if the product is really used has it fulfilled its purpose. Recyclable – as in the end we will need to fill up with what we already have. Circular systems is increasingly important. Fulfilling the obligations in the EU regulation1935/2004 and 10/2011, based on requirements of content, as well as influence by taste and aroma.
We always choose materials with care. And we let it take a bit of time to be sure that the quality meets the standards. In 2017, we managed to make our classic Fold-A-Cup in a 50% plant based TPE. Today, all our original Fold-A-Cups consists of that material. At the same time, we developed an alternative to our usual PP and HD-PE products in 78% plant based TPO and 98% plant based HD-PE— our green series. At the time it was forward-looking and daring because we did not know how it would be met. It has turned out that it was an investment worth making. And we have you to thank for that. We have had to wait a bit for the future to catch up. But the development is fast and during 23/24 we took the next steps to implement our green idea to more products. We do it as always without compromising on quality, as we know that use is central to getting a sustainable product.
